Merlin’s Magic Wand is a global children’s charity and the official charitable partner of Merlin Entertainments, dedicated to creating magical experiences for children who need them most through three incredible programs.

A Magical Day Out provides free visits to iconic Merlin attractions like LEGOLAND®, Madame Tussauds, and SEA LIFE Aquariums, offering unforgettable moments for families. Magic On Tour brings the wonder of these attractions directly to schools, hospitals, and hospices through engaging outreach sessions and grants. Finally, Magic Spaces transforms everyday areas in hospitals, schools, and Children's homes into immersive, attraction-inspired, sensory-friendly play spaces, made possible by the generosity of our volunteers and fundraising efforts.